Rolls-Royce is one of the most famous and distinguished brands in the world. The Post’s Cheng Sokhorng spoke to Thomas Buehler, general manager of Rolls-Royce Motor Cars Phnom Penh, about the luxury car brand’s presence and marketing in Cambodia.
What distinguishes Rolls-Royce from other luxury car brands in Cambodia?
Rolls-Royce has been, for over 100 years, the pinnacle of super luxury. The brand has always been about exclusivity and not volume. In 2016, the Rolls-Royce manufacturing facility in southern England delivered just over 4,011 cars to customers globally. Only a small number were allocated to Cambodia, so the owners are part of a small, exclusive group.
Rolls-Royce has been, for over 100 years, the pinnacle of super luxury. The brand has always been about exclusivity and not volume. In 2016, the Rolls-Royce manufacturing facility in southern England delivered just over 4,011 cars to customers globally. Only a small number were allocated to Cambodia, so the owners are part of a small, exclusive group.
It is said that “Rolls-Royce is bespoke and bespoke is Rolls-Royce”. The only limit is the customer’s imagination. At this level, there is no such thing as a “standard Rolls-Royce”. Customers can specify from 44,000 colours and work with the Rolls-Royce dealer on personalisation details – be it a family crest, personal signature, gemstones or special materials and colour combinations.
Given the small size of the Cambodian market and the even smaller slice that could afford a Rolls-Royce, why did the company decide to open a showroom here?
Rolls-Royce had been delivering cars to Cambodia for many years prior to the dealership opening. There was a mutual decision by the dealer partners, HGB Group and Rolls-Royce, to establish a point of sale and aftersales service facility in the market to better serve current and prospective customers.
Rolls-Royce had been delivering cars to Cambodia for many years prior to the dealership opening. There was a mutual decision by the dealer partners, HGB Group and Rolls-Royce, to establish a point of sale and aftersales service facility in the market to better serve current and prospective customers.
The dealership appointment came at a time when the economy had experienced a rejuvenation with new government policies and interest by several luxury brands to establish a presence in Cambodia.
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